DigitalTown is pleased to be introducing Smart.London at London Tech Week. Smart.London is a showcase example of something we call The Smart Web. The SmartWeb is based on the simple idea that the web should be intuitive so that you can find exactly what you are looking for, and then be able to engage with it effortlessly.
What is the SmartWeb?
DigitalTown is the lead architect of a revolutionary way to navigate the Internet based on intuitive domain extensions that map to a growing number of consistent user experiences across geographies and categories, and all of it connected through a Single-Sign-on Smart Wallet so that your experience in navigating the SmartWeb is intuitive, personalized and secure.
Why do we need it?
In the physical world we have come to expect a certain amount of order and consistency. In many cities, there is a predictable grid system for streets -- 1st street is followed by 2nd street and houses are numbered sequentially, often with odd numbers on one side and even numbers on the other. These things did not happen by accident, but rather were made possible by city planners who applied best practices and learned how to design a city that made sense to both residents and visitors.
By contrast, the web has been largely a product of uncoordinated innovation. As the web got big, we needed search engines. Now search engines help us to find things, and over time, we develop brand loyalty to specific sites that give us a predictable experience for weather, news, shopping, or finding a local service provider. The result is that search engines increasingly dictate what we see or donít see rather than making it intuitive to find the available alternatives.
The SmartWeb aims to restore order to the web so that we can more readily navigate to what we are seeking rather than being increasingly dependent on search engines or on monolithic online brands whose growing influence on the web lead to ever increasing extraction economies in the forms of fees and commissions with less opportunity for small and medium enterprise.
Who is part of the SmartWeb?
Cities and Regions: In total, more than 20,000 cities and regions around the world are joining with DigitalTown to become part of the SmartWeb. Some of them such as .LONDON, .BOSTON and .MIAMI have their own domain extension. For most regions, they will start with a city domain such as SanDiego.city or Nashville.city. For cities, DigitalTown provides the cloud-hosted operating system that combines solutions for Smart Government, Economic Development, Civic Engagement, Digital Inclusion and Smart Tourism.
Categories: A fast-growing network of category extensions are now available to be used for each category to help users intuitively find what they are looking for. .MENU for restaurants, .LAW for legal services, .SHOP for shopping. When you register one of these extensions, it comes with a turn-key platform that is SmartWeb-ready. The result is that any legally licensed business of any size can get online and begin processing online transactions.
IOP and IOB not just IoT
In the Smart City world, there is a great deal of emphasis on Internet of Things (IoT), which is built around the notion that every device becomes IP addressable and can communicate their status to central service which is monitoring each device. For example, a Smart Trashcan that can tell sanitation that the trashcan is full, or a Smart Street light that can become dim when there is little traffic. The solutions, while admirable, are not free, and have to be maintained, often at significant cost.
As an alternative to a technocratic world of IoT, DigitalTown proposes "Internet of People" (IoP) and "Internet of Business" (IoB). The SmartWeb happens to be ideally suited to power this construct, enabling people and businesses to have verified digital identities connected in a global cloud economy.
InternetOfPeople (IoP): In years gone by, people had landline phone numbers and were listed in phone directories. Along came the mobile phone, and social media. Now many of us have "cut the cord" and instead have unlisted number phone numbers. As a result, it is often hard to find whoever you are looking for on social media or through conventional search. With DigitalTown, every legal resident gets a unique, verified and permanent online digital identity, mapped to their home city, where they currently reside.
InternetOfBusiness (IoB): Whether a business wants to sell local or global, with the SmartWeb for Business, every business can be a Smart Business, with a turn-key portal that connects to single login, making it easy for any business of any size to sell local or sell global. Forms are filled out easily and securely with latest information from your cloud-based SmartWallet. With SmartWeb, it is easy for consumers to buy local, whether home or abroad.
With an IoP and and IoB in place, it now becomes practical to manage a global construct for permissions to assign access rights to all manner of services and devices, all mediated through single-sign-on SmartWallet.
DigitalTown is pleased to be partnering with the people and businesses of London to introduce Smart.London and to co-create a Smarter London as part of a Smarter World. During London Tech Week, DigitalTown will kick off a 2 week Hackathon ending June 30, and also will host a one-day DigitalTown Hall event on June 13 at the iconic Town Hall Hotel on Patriot Square in Bethnal Green, Central London.
For more information about DigitalTown, visit us on the web at DigitalTown.com. To learn more about Smart.London, or to join what we hope to be a historic event, please visit Smart.London.
ó Rob Monster, CEO, DigitalTown