Water is one of the essential elements for life: A person can survive only days without it and it's important that it's clean. Berlin-based startup mitte® knows this, so has created a next-gen water purifier that can be be customised according to a user's needs.
The mitte® can give users personalized, healthy drinking water that fits their requirements, whether that's chilled cold or boiling hot for a cup of tea or coffee. The water purifier is WiFi-connected, meaning it can be controlled from anywhere. It connects to the cloud via a smartphone app on Android or iOS. This app is how the user controls the water purifier and designates the temperature of the water (anything from 8°C/46F to 93°C/199°F) and creates personalized, custom recipes. The app also monitors the water quality in the machine and measures the social impact of drinking clean, pure mineral water via water.org.
When the mineral cartridge is reaching the end of its life after 400 litres of water, the purifier can either order a new one automatically, or notify the user via the smartphone app.
Left: The mitte® in its ideal environment: the home. Middle: a prototype mitte® with the front shell removed. Right: A close up of the mitte®. Click images to enlarge.
mitte® was born in July 2016 after co-founders Moritz Waldstein-Wartenberg (CEO) and Faebian Bastiman (CTO) met via mutual friends in the Berlin startup scene in late 2015. They bonded over how regular tap water is largely unsafe to drink, with chemical contaminations, pollution, and outdated regulations. The only alternative, bottled mineral water, is environmentally unsustainable, with plastic bottles creating millions of tons of landfill every year. With Moritz and Faebian sharing a vision to make water better for everyone and revolutionizing how we drink water at home, they co-founded mitte® with that goal in mind.
Left: Waldstein-Wartenberg and Bastiman working on a prototype mitte®. Right: The mitte® team as of August 2017. Click images to enlarge.
The company is based in Germany's capital, Berlin. The startup is located in the center of the city, which is known as Mitte -- hence the name of the company. The name also represents how water is central to everything mitte® does -- as the word means 'center' or 'central' in German. However, it's been outside of Germany too in an effort to market the product to the wider European market - most notably to London, participating in London Tech Week's Project Kairos event at TechXL8, the week's headline expo.
Berlin is home to a thriving startup scene, second only to London in terms of investment last year. Multiple investors and advisors have helped the young company grow, to the point where it is preparing to launch its Kickstarter for the product in September. The mitte® is due to ship in early 2018.
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