If you're a sales or marketing employee, you'll know how annoying it is when you write a report or document and then not know how much of the report has been read by potential clients. French startup Tilkee is here to help with a machine learning-based platform that can analyse how much of a document has been read, and for how long.
Tilkee's platform is built upon an API using Ruby on Rails, a web application framework. It uses a predictive machine learning algorithm that gives a score to each prospect (those reading the document), which shows their individual level of interest. This score allows the marketer or salesperson to better organize follow-up documents or reports, with more informed leads qualified, because of these in-depth results.
Left: Some of Tilkee's team at TechXLR8's Project Kairos during London Tech Week. From left to right: Stéphane Girardin, Kate Pringle and Jonathan Foucault. Right: The Tilkee team on a recent company retreat. Click images to enlarge.
Tilkee, based in Lyon, France, claims the average sales and marketing person wastes 24 minutes each day following up at the wrong time. If a company has five salespeople (for example), investing in Tilkee could potentially save that company two productivity hours a day. From that perspective, it seems like a no-brainer.
The Tilkee platform, showing the homepage (left) and how much a document has been read (right). Click images to enlarge.
Tilkee was founded by experienced entrepreneurs Sylvain Tillon and Tim Saumet in December 2013, to address a common problem seen across sales and marketing: People employed in sales often do not know how long their reports have been read for, and for how long. This means follow-up is random, frustrating and inefficient. Tilkee was developed as an SaaS tool to provide a solution, and now, almost four years later, there are two products, one for sales and one for marketing, and a thriving company.
As part of its expansion into the UK, the company participated at London Tech Week 2017's headline expo, TechXLR8, in June. The company participated in Project Kairos, the startup-centric program that generated a lot of buzz. In a great achievement, the company won the pitch-off award during the two-day event, landing themselves a 9x9m exhibition space and speaking slot at another event of its choosing.
Between them, Tim and Sylvain have founded seven companies, two of which were acquired. Tilkee was born in 2013 after the founders identified the problem at hand; the team now numbers 20 people, and with €500,000 in funding, the company is well on track to continue development of its product.