Salesforce will invest $2.5 billion (£2 billion) into its UK business over the next five years, which the CRM giant says will allow it to fuel growth and increase customer success.
The news comes as UK Prime Minister Theresa May hosts a Tech Investment Roundtable, which takes place today at 10 Downing Street, in the middle of London Tech Week.
This is good news for the government, which is trying to maintain relationships with European businesses and companies further afield as the country prepares to leave the EU in March 2019. As primarily a US company, the $2.5 billion commitment from Salesforce will cause relief in the halls of Westminster, as many UK-based companies, such as tech unicorn TransferWise, consider leaving in the face of Brexit.
Salesforce is the global market leader in the customer relationship management business, and also leads the UK in this sector, according to analysis firm Gartner. As part of the investment, Salesforce plans to increase its UK headcount and data center capacity in order to support the growth the company is seeing and prepare for even more in the years to come.
Salesforce CEO and founder Marc Benioff. (Image: Salesforce)
Artificial intelligence is making headway into the sales and marketing arena, with machine learning now able to power platforms which automate jobs that formerly, human employees would have to do. Salesforce will no doubt be aware of these changes and the partially automated future of sales and marketing, but nevertheless, it will have to adapt as time goes on.
Chatbots are also gaining currency in the customer experience market, meaning that customer support roles will change from interacting with humans to assisting a bot which interacts with the customer.
"The UK is Salesforce's largest market in Europe and our commitment to driving growth, innovation and customer success in the region has never been stronger," said Marc Benioff, chairman and CEO of Salesforce, in a prepared statement. "With this significant investment, we are well positioned to pursue the incredible opportunity for Salesforce, our customers and partners in the British market."
Prime Minister May, meanwhile, commented: "Salesforce offers a wonderful example of the benefits a successful technology company can bring to the UK economy, and I welcome their continued investment which will create interesting and high-skilled jobs for our workforce. The UK is already home to some of the world's most innovative technology companies, and we will continue to drive investment in the sector through our modern industrial strategy."