High-quality content is currently the bottleneck in the augmented and virtual reality space. In a discussion with TechX365, Susanne Krebs, Assistant General Manager at AR-experts.de, argued that in order to create this game-changing content, we must look to the user and see what value it has to individuals first.
Can you describe your role and what you are currently working on?
We have more than 15 years' experience in the area of mixed reality and saw a lot of ups and downs and got a pretty good picture on what actually works.
We guide and support businesses of various industry sectors with the implementation and value-based utilization of mixed reality technologies.
With the objective to develop solutions that are accepted by the workers, every project starts with an internship at the customer and considers the user, technology and business at the same time. This is also how our own assembly training software “Gini” was born. Additionally, we run a Tech Scouting Program, in which the latest mixed reality devices are evaluated.
How are you using AR and VR now?
We help businesses in the industry make use of these technologies. We have changed the way people are trained (for example for assembly jobs) by implementing AR into business processes and into every day work life. For example, in factories, if the worker is wearing a augmented reality headset, they can see safety warnings or information about a potentially dangerous machine just by looking at it. Or a furniture designer can see a piece of furniture they are designing, in real-space. Or an event planner can visualize an event in the room they're standing in. It's these situations and scenarios where AR is truly groundbreaking.
How can companies be prepared and create content for VR/AR?
By looking at the user value first. After that you need to look at the process. For assembly training, for example, we have enabled the users to generate the content by themselves.
How do you manage peoples’ expectations of what VR/AR technology is available now instead of looking too far into the future?
We take their illusion to reality with hard facts about usability, ergonomics, Maximum accuracy and that start dreaming about what is already possible. It's no good looking at what can be done with AR/VR now; if we want to create genuinely innovative content which will capture anyone who uses the experience, we need to dream big. It's easy to get stuck in a rut of AR/VR just being useful for entertainment, like gaming or experiences, whereas the real use cases lie somewhere beneath the surface. It's our job to unlock that potential and fascinate users, but also teach them and get them to learn new things while in virtual or augmented reality.
You're at AR & VR World in June, why do you feel events like this are important to be involved with?
You cannot tell someone about the benefits of AR/VR, you need to feel it. Also, the individual solutions.
Who are you most looking forward to meeting at AR & VR World 2018?
Pragmatic innovators. People from the training business.
If unlocking the commercial potential of augmented and virtual reality is of interest to you, hear from other industry professionals at TechXLR8 2018. TechXLR8 is taking place June 12-14, 2018. To find out more, click here. Book your pass to AR & VR World here.