Automotive technology may not be the first thing that comes to mind when you think of virtual reality use cases, but that's exactly what's happening: StarVR, a virtual reality headset manufacturer, and ZeroLight, an automotive experience and visualization company, have joined forces to produce premium VR content and media for the automotive sector.
The partnership will culminate in the two companies announcing a new, innovative use of technology at AR & VR World, part of London Tech Week. An Ultra HD VR experience will be demonstrated, using StarVR's head-mounted VR display and ZeroLight's expertise in the automotive visualization sector.
The showcase at London Tech Week will also involve a talk from Francois de Bodinat, chief marketing officer at ZeroLight, and Guillaume Gouraud from StarVR, on delivering premium AR content and the impact it is having. Additionally, anyone at London Tech Week will be able to try out the new VR experience using a StarVR headset.
StarVR is a joint venture between Starbreeze, a Swedish content creation and entertainment company, and Acer, the computer company known for its Aspire laptop line, among other things. The company delivers high-quality VR experiences to the professional and enterprise worlds.
"Quality and innovation are the foundation upon which we build our experiences," says de Bodinat. "The team at Starbreeze and Acer have delivered a headset with a display that can deliver truly high-definition content such as ours, taking the medium forward within enterprise."
VR & AR World is one of the TechXLR8 events that will take place at ExCeL London, June 13-15, as part of London Tech Week. Other speakers and companies present include Chris Chin, the senior director of VR content at HTC Vive, and Pete Daukintis, a product evangelist working on the Microsoft HoloLens.