The UK's leading tech companies are employing "pervasive intelligence" to make better use of the data they collect, according to a report from 451 Group and Digital Realty.
The report estimates that £52 million is lost per year due to weakness and under-investment in data infrastructure. Pervasive intelligence aims to reverse that trend by using data across the business, in every department or team, in such a way that data is readily available to drive a company's critical decisions.
Many would argue data is a modern business's most valuable asset.
(Image: Carlos Muza, Unsplash)
Most companies have some form of data-fueled analytics to inform them about the performance of their products. For example, how long a customer uses a feature on a digital platform could tell the company that one facet of their business is not performing to the level they expect. Researchers say that with pervasive intelligence -- data embedded into the very fabric of the company -- this under-performance could have been predicted early on, saving time, effort and resources, enabling the company to redesign the feature or scrap it entirely.
Like all AI-related applications, this attempts to see things that humans may have missed. In the example above, the pervasive intelligence network may have been able to see that, due to the data it has access to, the feature would under-perform due to customer preferences, interests and how they were using the app.
Pervasive intelligence across a business needs reliable data. If the dataset which is being supplied is a mess, advanced analytics will not be able to make sense of it, and the insights gained from it will not be all that useful. But with reliable, clean data, the cutting-edge analytics tools can go to work and bring out insights which benefit every part of the company's day-to-day work.
According to the research from 451 Group and Digital Realty, 46% of companies have already adopted big data practices as parts of the businesses, with a further 21% having evaluated using big data. Twenty-seven percent also said they were looking at using big data in the coming years.
Matt Aslett, research vice president for data, AI and analytics at 451 Group, explains, "Pervasive intelligence describes the increased use of data and analytics to drive not just business decisions, but also the core operational applications of the business itself. It is the infusion of human and artificial intelligence into applications, services, workflows, systems, devices and computing systems infrastructure -- on the cloud, in the data center, and at the edge -- to deliver and democratize data-driven decision-making."
Phil Oakley, Site Editor TechX365